Ecommerce is now a major driver of growth in chinas new normal economy. Other platforms like suning, vipshop, dangdang, and jmei constituted for the remaining market share. Carrefour announces the sale of a controlling stake in its. Business to consumer b2c is business or transactions conducted directly between a company and consumers who are the endusers of its products or services. Business models and revenue generating activities business to business b2b transactions over the internet have risen sharply. An ecommerce website enables customers to shop like they do in stores but by using an online catalog, selecting items for purchase and virtually checking out.
A survey of system dynamics in b2c ecommerce business. Businesstoconsumer b2c online commerce is an important component of chinas ecommerce market. China b2c ecommerce market study 20192023 two online. In a broader sense, crossborder ecommerce is akin to foreigntrade ecommerce. Before the two companies share srl resources, a customers utilities when buying from company a and company b are respectively. Internet presentation is intended to form the portal business with end users b2c. Figure 1 shows the scale of crossborder ecommerce transactions in china from 2010 to 2015, and figure 2 shows the proportion of b2b and b2c transactions in chinas crossborder ecommerce transactions from january to june. Suning has more than 1600 stores covering over 700 cities of china. In 20, it accounted for about one percent of chinas gross domestic product gdp. The main problems faced by o2o e commerce model in china o2o e commerce boomed in recent years in china, providing more and more products and service. A case study on tmall and billgore january 10, 2016 0 company background inc. All the opportunities to develop your sales china ecommerce. Businesstoconsumer b2c is an internet and electronic commerce ecommerce model that denotes a financial transaction or online sale between a business and. In this case, it is not necessarily true that the better logistics capability leads to better performance of both b2c ecommerce companies.
Suning ego is the organizations e commerce platform, responsible for all online and offline business, and was upgraded in 2010. B2c ecommerce definition suggests the commerce transaction through a company website featured with online catalog. In this year, its top 5 online stores in greater china accounted for 15% of the total chinese ecommerce market. In this paper, we model the logistics sharing process between two competing b2c ecommerce companies, and identify the impacts of logistics resource sharing on the two companies performance. B2c businesstoconsumer b2c describes businesses selling products andor services to end consumers. Most internet users are familiar with the b2c ecommerce model.
Unlike b2b commerce, the buyer of the products in these transactions is an. B2c businesstocustomer ecommerce is the exchange of goods or services over the internet between online stores and individual customers. Other b2c ecommerce companies are looking for their own living space in the industry. Other platforms like suning, vipshop, dangdang, and. Businesstoconsumer ecommerce market in china 20172021 the author of the report recognizes the following companies as the key players in the businesstoconsumer ecommerce market in china.
White paper ustochina b2c ecommerce stanford graduate. Chinas online retail b2c e commerce market reached 1,526. B2c is one of four categories of e commerce, along with b2b business to business, c2b customer to business and c2c customer to customer. Mcommerce rural ecommerce ecosystems vrar logistics crossborder ecommerce social selling introduction chinas ecommerce sector continues to gain the worlds attention with its explosive growth and transformative effect on the commercial landscape. Ecommerce definition technology mediated exchanges between. The main problems faced by o2o ecommerce model in china o2o ecommerce boomed in recent years in china, providing more and more products and service. Analysis on the b2c ecommerce pattern in china article pdf available in journal of service science and management 0905. Suning is also a top tier enterprise for global home appliance chains with 180,000 employees and an annual sales revenue of 230 billion yuan. Traditionally, the term referred to the process of selling products directly to consumers, including shopping instore or eating in a restaurant. Figure 1 shows the scale of crossborder ecommerce transactions in.
Suning commerce upgrade their ecommerce platform with. This paper provides an overview of chinas b2c ecommerce. B2c ecom growth rapid market growth of hinas 2 e commerce 120% per annum since 2003 hinas ecommerce market will overtake that of the us in three years hinas ecommerce. Delivering this requires a concerted effort from across the. Consumers appreciate the convenience of online shopping where they now can purchase clothes, electronics, media subscriptions and services via internet. Sep 23, 2019 businesstoconsumer b2c online commerce is an important component of chinas ecommerce market. B2c and c2c e commerce in china further information regarding this statistic can be found on page 49. Describes how widely ecommerce is used, the primary sectors that sell through ecommerce, and how much productservice in each sector is sold through ecommerce versus brickandmortar. Compared with suning and gome, jingdong could save a. Describes how widely e commerce is used, the primary sectors that sell through e commerce, and how much productservice in each sector is sold through e commerce versus brickandmortar retail. Heart of b2c digital transformation in the age of the customer, consumers expect ready access to content that is personally relevant in the context of what they are doing and accessible. This process of removal of business layers responsible for intermediary functions is called disintermediation. The study of the application of o2o ecommerce model in.
Businesstoconsumer activity exists both online and offline, but the acronym b2c has primarily been used to term transactions within e commerce online shops, online banking, travel services, online auctions etc. Tmall took the lead, followed by jd, suning, vipshop, and gome. Ecommerce in china b2c major players 56,6% 24,7% 4,3% 3,5% 1,2% 1,1% 0,8% 0,7% 0,5% 6,7% tmall. Alibaba group holding, dangdang, suning holdings group, and vipshop holdings.
B2c electronic commerce pattern and the necessity for companies to use the b2c. It operates a network of over 8,881 stores in more than 700 cities and runs the countrys 3rd largest b2c ecommerce platform. Unlike b2b commerce, the buyer of the products in these transactions is an individual consumer, not a business. B o, hereinafter as jd, formerly 360buy, is a chinese electronic commerce company. Analysis on the b2c ecommerce pattern in china semantic scholar. B2b ecommerce in its simplest form refers to online purchases made between two or more businesses. Impacts of logistics resource sharing on b2c ecommerce. Sep 26, 2012 businesstoconsumer b2c is an internet and electronic commerce e commerce model that denotes a financial transaction or online sale between a business and consumer. Breakdown of b2c ecommerce market share, by market players, in %, q3 2018 q2 2019 top 3 b2c ecommerce websites, by monthly active users net growth, in millions. Consumers in china prefer to shop for electronic products from multichannel retailers, such as guomei and suning, and also from pure online retailers, like. Businesstoconsumer ecommerce market in china 20172021. In independent b2c e commerce market, jd, vip and suning took up 56.
In august 2016, suning started to offer live streaming functions on its suning app. Changing customer behavior and expectations set the stage for success in b2b e commerce. In china, the online retail b2c ecommerce grew by 28. Pdf a survey of system dynamics in b2c ecommerce business. Businesstoconsumer activity exists both online and offline, but the acronym b2c. B2c is one of four categories of ecommerce, along with b2b business to business, c2b customer to business and c2c customer to customer. B2c ecommerce market in china showed a pattern of one superstrong and one strong. Breakdown of b2c ecommerce market share, by market players, in %, q3 2018 q2 2019 top 3 b2c ecommerce websites, by monthly active users net growth, in millions, october 2017.
In b2c websites, a manufacturer can sell its products directly to potential consumers. Businesstoconsumer ecommerce market in china 20172021 the author of the report recognizes the following companies as the key players in the businessto. Business to consumer b2c is business or transactions conducted directly between a company and consumers who are the endusers of. If you want to sell b2c in china, you must be on or other ecommerce marketplaces. White paper of bank of china on crossborder ecommerce service. Suning is also a top tier enterprise for global home appliance chains with. The operation categories include physical merchandise, such as home. The majority of b2c ecommerce transactions were made with alibabas taobao 57% and tmall 37% and 25%.
Traditionally, the term referred to the process of. Suning ego is the organizations e commerce platform, responsible for all. Electronic commerce is an emerging concept that describes the process of buying and selling or exchanging products, services and information via computer networks including the internet. In addition to information about services, current information, a site visitor has the. In traditional commerce, there are intermediating agents like wholesalers, distributors, and retailers between the manufacturer and the consumer. After all, b2b buyers are part of the b2c populous and they have been trained to expect seamless, highquality online purchasing experiences. B2c involves a service or product exchange from a business to a consumer, whereby merchants sell products to consumers. As for other operators, vip, suning and gome all outpaced the progress of the overall b2c e commerce market. China ecommerce and internet series fung business intelligence. B2b, b2c, b2e andecommerce intranet erin whitney mba 624 06092004 ecommerce definition. Chinas largest retailer by store numbers, suning, an appliances retailer.
The study of the application of o2o ecommerce model in china. In the following year, suning launched its crossborder e commerce operation and general trading center. O2o is a hot term for qr code marketing, means online to offline to connect traditional business via online marketing. Suning ego is the organizations ecommerce platform, responsible for all. In china, the online retail b2c e commerce grew by 28. Alibabas tmall platform dominates b2c ecommerce in china with a 53% market. An ecommerce website enables customers to shop like they do in stores, but by. As for other operators, vip, suning and gome all outpaced the progress of the overall b2c ecommerce market. Mcommerce rural ecommerce ecosystems vrar logistics crossborder ecommerce social selling introduction chinas ecommerce sector continues to gain the worlds attention with its. Laudon and traver 2014 argue that b2c commerce includes purchases of retail goods, travel services, and online. However, at the same time, it faces several problems which are badly in need of solutions. White paper of bank of china on crossborder ecommerce. Suning commerce ranks as the largest commercial retail enterprise in china with a brand value of 95. This paper is to rule out the research line on b2c business model.
Total transaction value of chinas ecommerce market is forecast to surpass 30 trillion yuan in 2018. Global consumer electronics b2c ecommerce market 2018. Of the four models, b2c is the best known among most. B2c, or businesstoconsumer, is used to describe a commerce transaction between a business and an end consumer. B2c ecommerce or businesstoconsumer ecommerce refers to online purchases between a business and a consumer. A survey of system dynamics in b2c ecommerce business model.
B2c ecommerce sales volume in the usa is the second largest in the world. The majority of b2c e commerce transactions were made with alibabas taobao 57% and tmall 37% and 25%. In 20, it accounted for about one percent of chinas gross. Heart of b2c digital transformation in the age of the customer, consumers expect ready access to content that is personally relevant in the context of what they are doing and accessible anytime, anywhere, and in the format and on the device of their choosing. Suning commerce group is one of the largest nongovernment retailers in china, headquartered in nanjing, jiangsu province. When you think about it, the hypergrowth of b2b ecommerce makes a lot of sense, too. B2c and c2c ecommerce in china further information regarding this statistic can be found on page 49. A term used to describe commerce transactions between businesses and consumers. How b2c ecommerce companies stand out in fierce market competition, in addition to their own strengths, the business model has become an important factor. An ecommerce website enables customers to shop like they do in. Creating ones own traffic is even more costly than being active on these. E commerce in china b2c major players 56,6% 24,7% 4,3% 3,5% 1,2% 1,1% 0,8% 0,7% 0,5% 6,7% tmall suning. Breakdown of b2c e commerce market share, by market players, in %, q3 2018 q2 2019 top 3 b2c e commerce websites, by monthly active users net growth, in millions, october 2017 october 2018. B2c and c2c ecommerce 15 distribution of chinas online retail market 20112020, by type 16 china.
Jan 12, 2019 b2c, or businesstoconsumer, is used to describe a commerce transaction between a business and an end consumer. The strong complementarity between carrefour china and s activities will accelerate the development of carrefour china. Today it describes transactions between online retailers and their customers. Consumer preference for the convenience of online shopping coupled with the ease of starting an online store has made ecommerce among the fastest growing sectors of the economy. In independent b2c ecommerce market, jd, vip and suning took up. Crossborder electronic commerce development present. It is one of the largest b2c online retailers in china by transaction volume. One of the largest consumer electronic retail chains in china.
1000 315 682 353 45 557 558 181 1515 1083 1050 1443 478 223 1349 1048 1050 190 146 740 238 889 1451 466 1409 1314 721 350 902 356